Adwords is a complicated beast that changed the internet after the boom in the late 1990s. Google Adwords help in growing a business as well as it is very cost effective too. Many people made money from AdWords after having the tired pay-per-click program. With AdWords, you can bring more traffic to your website. But, AdWords is pretty, to begin with. Let’s analyse the benefits of Google Adwords as an advertising platform. While the idea of investing money on Adwords might seem like a challenging task, the results that come in are almost instantaneous and transparent, which is why it is worth every penny that you spend on it.
Benefits of Google AdWords
Adwords works faster than SEO. In SEO, the prime benefit of Google AdWords happens to be its speed. It functions more quickly than SEO. SEO and Google AdWords both are search engine marketing strategies to create more traffic and leads. But, a well optimized and researched backed up AdWords campaign can display results much faster for a business to get the much coveted first spot in search.
Some of the reasons why it is so compelling-
• You can focus on several keywords at a time.
• You can run the campaign on or off whenever you please according to your immediate needs.
• Ads which is on the top of the page, get instant visibility.
You shouldn’t ignore organic sources, as they reap more long term rewards. With AdWords, there is a plausible chance of channelizing more traffic and leads to your website instantly. Moreover, the platform is more see-through, and you are aware of what is happening with the ads and their results. In contrast, search engine optimization(SEO), though very beneficial, is a long-term change process. To rank for any typical keyword, it requires a lot of effort and a lot of well-written content, and backlinks. And even after that, it takes a while for them to gain the necessary credibility.
Simply put Ads give you instant visibility at an immediate cost, whereas SEO would give you long term success, although much more valuable according to the effort you put on the quality of your content. But, I am not here to analyse one strategy’s benefits over the other. You need to use both simultaneously and smartly, but be realistic about the success time frame, and the effort/money that would be required for both.
Brand awareness
Google AdWords, in addition to increasing traffic, clicks, and conversions, is also an excellent way to tell people about your brand. A valid study discovered that search ads lift top-of-mind awareness by an average of 6.6%.
When it comes to SEO, your search rank also depends on the number of your brand name searches and its possible variations. That’s another reason you must try to increase brand awareness through search, as well as display ads.
Email Marketing
One of the most popular marketing strategies is email marketing, where gmails ads can be helpful as well. Google mixed AdWords with Gmail ads in 2015, which is an excellent opportunity for marketers. Which means you can reach more potential customers through Gmail ads. Gmail ads are really cost-effective, and they run on both desktop and phone, great for people who have small budgets.
Measure your performance consistently
It is challenging to ascertain the final outcome of conventional advertisement channels like newspapers, radio, broadcast television, cable television, outdoor billboards, brochures etc. Also, they are comparatively more costlier than Google AdWords. You can’t be cost effective while still spending vast amounts on advertising. Moreover, you wouldn’t know the source of the leads coming from these media, unless your customer chooses to divulge it. As a result, it would be challenging to determine the ROI from media precisely in financial terms.
But, AdWords, on the other hand, will display precisely what are the outcomes with the campaign. You would know:
• Who clicked your ad.
• How many leads have been generated yet?
• How much traffic is channelling from AdWords to your original website?
• Which keyword is essential and created the most traffic and leads.
• How much does it actually cost you per lead?
It helps marketers in understanding what really worked and what didn’t work. Using this information, you can then customise your campaigns until you are on the path of optimal results.
Explore more using your ads
You can link your google analytics with your AdWords. AdWords is an excellent platform, but it won’t tell you what users do after clicking the ads. But, Google analytics would help you in understanding better.
• Duration of stay of a visitor on a page
• How many pages have been visited
• The bounce back rate of your main website.
• Facts about new visitors and returning visitors and much more info.
By linking them together, you’ll get more usable data to plan accordingly. An advertiser can see the total impact of Google ads. He/she can stop the non-achieving keywords/campaigns/ads and try different ways and variations to achieve your results. This information would also assist in writing more articles/posts using words that performed optimum for your business. Using those keywords, you can get a better rank for organic search as well.
Deal with competitors in a better way
When someone searches for something even remotely to the product/services you made online, and you aren’t running ads, but your competitors are, then that means you are getting behind them. You’ll lose business and customers fast. You need to observe to see how they are promoting their business, what type of ads they run, etc. The transparent system of Google AdWords helps you do this. Grab the opportunities that come your way and make yourself stand out from your competition. Now you have reasons to advertise on Google AdWords. So, we have discussed if this platform makes sense for you at all.
Final Words
The most crucial thing in a successful AdWords campaign is developing an understanding of the system. That’s how you become the master of the game.
