Digital Marketing Overview

What is marketing?
What is Digital Marketing?
Understanding Marketing Process
Why Digital Marketing Wins Over traditional Marketing ? Understanding Digital Marketing Process
Increasing Visibility What is visibility? Types of visibility Examples of visibility
Visitors Engagement
Bringing Targeted Traffic
Converting Traffic into Leads
Tools Needed

Website Design and creation

Understanding Internet
Understanding websites
Understanding domain names & domain extensions
What is web server & web hosting
Different types of web servers
Different types of websites
Based on functionality Based on purpose
Planning & Conceptualizing a Website
Booking a domain name & web hosting Adding domain name to web Server Adding webpages & content
Adding Plugins
Building website using CMS in Class
Identifying objective of website Deciding on number of pages required Planning for engagement options Creating blueprint of every webpage

SEO-Search Engine optimization

What is SEO?
What are search engines?
How search engines work
Major functions of a search engine
What are keywords?
Different types of keywords
Google keyword planner tool
Keywords research process
Understanding keywords mix
Google Operator: So that you can find anything on the web On page optimization
What are primary keywords, secondary keywords and tertiary keywords? Keywords optimization
Content optimization & planning
Understanding your audience for content planning
What is the difference between keywords stuffing & keyword placement Internal linking
Meta tags creation
Creating Webpage in Wordpress and WIX
Using google webmasters tool & website verification Sitemap creation & submission in website & webmasters How to write an optimized content
How to write a content for article, blog and press release
Off Page optimization
What is Domain Authority?
How to increase Domain Authority
What are back links?
Types of back links
What is link building?
Types of link building
Do’s and Dont’s of link building
Link building strategies for your business Easy link acquisition techniques
Local SEO
Citation
Top tools for SEO
Monitoring SEO process
Preparing SEO reports
How to create SEO Strategy for your business
Importance of domain and page authority
How to optimize exact keywords for your business
What is Google Panda Algorithm?
What is Google Penguin?
What is Google EMD Update?
How to save your site from Google Panda, Penguin and EMD Update How to recover your site from Panda, Penguin and EMD
CONTENT MARKETING

PPC Advertising & Google adwords

Google AdWords Overview
Understanding inorganic search results Introduction to Google Adwords & PPC advertising
Overview of Microsoft Adcenter (Bing & Yahoo) Setting up Google Adwords account Understanding Adwords account structure
Campaigns, Adgroups, Ads, Keywords, etc Types of Advertising campaigns- Search, Display, Shopping & video
Difference between search & display campaign
Understanding Adwords Algorithm
How does Adwords rank ads
Understanding Adwords algorithm (adrank) in detail with example
What is quality score
Why quality score is important
What is CTR?
Why CTR is important?
Understanding bids
Creating Search Campaigns
Types of Search Campaigns - Standard,
All features, dynamic search & product listing Google merchant center.
Creating our 1st search campaign
Doing campaign level settings Understanding location targeting
Different types of location targeting
What is bidding strategy?
Understanding different types of bid strategy
Manual
Auto
Advanced level bid strategies
Enhanced CPC
CPA
What are flexible bidding strategies? Understanding flexible bidding strategy Pros & Cons of different bid strategies Understanding ad-extensions
Types of ad-extensions
Adding ad-extensions in our campaign Creating adgroups
Finding relevant adgroups options using tools
Creating adgroups using tool Understanding keywords
Finding relevant keywords Adding keywords in ad-group Using keyword planner tool Understanding types of keywords Board, Phrase, exact, synonym & negative
Examples of types of keywords Pros and cons of diff. types of keywords
Creating ads
Understanding ad metrics
Display & destination URL
How to write a compelling ad copy Best & worst examples of ads Creating ads
Tracking Performance/Conversion
What is conversion tracking?
Why is it important
How to set up conversion tracking Adding tracking code in your website Checking conversion stats
Optimizing Search Campaigns
How to optimize campaigns at the time of creation?
Optimizing campaign via adgroups
Importance of CTR in optimization How to increase CTR
Importance of quality score in optimization
How to increase quality score Importance of negative keywords in optimization
Evaluating campaign stats Optimizing with conversion report Optimizing with keywords
Optimizing performing keywords Optimizing non performing keywords How to decrease CPC
Analyzing your competitors performance
Creating Display Campaign
Types of display campaigns- All features, Mobile app, Remarketing, Engagement Creating 1st display campaign Difference in search & display campaign settings
Doing campaign level settings Understanding CPM bid strategy Advance settings
Ad-scheduling
Ad-delivery
Understanding ads placement Creating diff. adgroups
Using display planner tool Finding relevant websites for ads placement
Creating text ads
Creating banner ads using tools Uploading banner ads
Optimizing Display Campaign Remarketing
What is remarketing?
Setting up remarketing campaign Creating Remarketing lists Advanced Level list creation Custom audience

Google Analytics

Introduction to Google Analytics
How Google analytics works
Understanding Google analytics account structure
Understanding Google analytics insights
Understanding cookie tracking
Types of cookie tracking used by Google analytics
Starting with Google analytics
How to set up analytics account
How to add analytics code in website
Understanding goals and conversions
How to setup goals
Understanding different types of goals
Understanding bounce & bounce rate
Difference between exit rate & bounce rate
How to reduce bounce rate
How to set up funnels in goals
Importance of funnels
How to integrate adwords and analytics account
Benefits of integrating adwords & analytics
Measuring performance of marketing campaigns via Google analytics What is link tagging
How to set up link tagging
Understanding filters & segments
How to set up filters & segments
How to view customized reports
Monitoring traffic sources
Monitoring traffic behavior
Taking corrective actions if required

Social Media Marketing

What is Social Media?
Understanding the existing Social Media paradigms & psychology How social media marketing is different than others
Forms of Internet marketing
Facebook marketing
Understanding Facebook marketing Practical session 1
Creating Facebook page Uploading contacts for invitation Exercise on fan page wall posting
Increasing fans on fan page
How to do marketing on fan page (with examples) Fan engagement
Important apps to do fan page marketing Facebook advertising
Types of Facebook advertising
Best practices for Facebook advertising Understanding Facebook best practices Understanding edgerank and art of engagement Practical Session 2
Creating Facebook advertising campaign Targeting in ad campaign
Payment module- CPC vs CPM vs CPA Setting up conversion tracking
Using power editor tool for adv.
Advanced Facebook advertising using tools like Qwaya
Linkedin Marketing
What is LinkedIn?
Understanding LinkedIn
Company profile vs Individual profiles Understanding Linkedin groups
How to do marketing on LinkedIn groups Linkedin advertising & it’s best practices Increasing ROI from LinkedIn ads Linkedin publishing
Company pages
Adv on linkedIn
Display vs text
Twitter Marketing
Understanding Twitter
Tools to listen & measure Influence on Twitter: TweetDeck, Klout, PeerIndex How to do marketing on Twitter
Black hat techniques of twitter marketing
Advertising on Twitter
Creating campaigns
Types of ads
Tools for twitter marketing
Twitter Advertising
Twitter Cards
Video Marketing
Understanding Video Campaign
Creating 1st Video Campaign
Importance of video marketing
Benefits of video marketing
Uploading videos on video marketing websites Using youtube for business
Developing youtube video marketing Strategy Bringing visitors from youtube videos to your website Creating Video ADgroups
Targeting Options
Understanding Bid Strategy

Mobile Marketing,SMS marketing & Email Marketing

What is email marketing?
How email works?
Challenges faced in sending bulk emails
How to over come these challenges?
Types of email marketing- Opt-in & bulk emailing
What is opt-in email marketing?
Setting up email marketing account
Best platforms to do opt-in email marketing
Setting up lists & web form
Creating a broadcast email
What are auto responders?
Setting up auto responders
How to do bulk emailing?
Best practices to send bulk emails
Tricks to land in inbox instead of spam folder
Top email marketing software’s & a glimpse of how to use them Improving ROI with A/B testing

Email Newsletters!