Digital Marketing and its Importance
28th June 2022
Shamitha V.
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“Search engines, blogging, social media” Sounds familiar right? Well, these have become the ‘trendy’
words that have attracted people in the most recent days. Digital media marketing is gaining importance
with the internet being accessible to everyone. The number of people who go online every day is still
increasing. The scope of digital marketing is not only restricted to the business sector but has also
extended to education, healthcare, and finance
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Digital media marketing helps you reach out to myriad customers from different backgrounds, incomes,
nationalities, genders, tastes, preferences, and behaviors. It helps businesses identify their target
audience and focus their efforts on them by sending them personalized marketing messages. For instance,
companies can use PPC and SEO strategies to send ads to users who have shown interest in the company’s
product or service.
Digital media marketing is the more cost-effective solution as it involves less paperwork. For instance,
billboard ads cost you paperwork irrespective of whether it has increased your customers. But in the case
of digital marketing, one can stop spending on channels which is not giving them enough ROI. Moreover,
small businesses can spend on social platforms, blogging, and search engine optimization to receive high
returns for the minimum spend.
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Digital media marketing does not differentiate between smaller and bigger businesses and creates a
platform for smaller businesses to compete against more prominent brands. For instance, if the content
resonates with your target audience, then the search engine will rank the company based on the keywords
in case of search engine optimization.
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Digital marketing is characterized by measurability. In other words, it helps marketers to keep track of the
views, shares, likes, and comments on social media. In the case of ads in newspapers or television, the
marketer may not be aware of who viewed the advertisement and whether or not a particular ad led to
sales. Hence digital marketing helps you attract customers based on the patterns and trends in consumers’
buying patterns.
Digital marketing enhances customer engagement through multimedia such as text, photos, audio, and
video clips. It is easier to incorporate all of these in digital marketing than in any other form of marketing.
Another essential aspect of digital marketing is interactivity. Social media platforms like Twitter and
Instagram are the popular media through which the customers comment, get updates regarding the
company, and post their queries and feedback. This helps businesses to understand what the customer
needs and produce customized products.
Through digital marketing, it is effortless to monitor and keep track of what type of advertisement is
appealing to customers and refine your marketing strategy accordingly.
Businesses can improve their digital presence by commenting on controversies and issues related to their
product or service. This helps the company instill trust in their customers, get more information and solve
their queries regarding the products – ultimately leading to its purchase.
Digital marketing can be one solution to many problems. It can bring improvements in terms of sales,
profits, and ROI. Digi Infiniti will help you start your journey in digital marketing. It can be your content
writer, digital marketer, and graphic designer – all in one! It can take businesses to infinite heights through
its excellent services. Contact us to know more
